When it comes to many brick-and-mortar stores and practices, such as cosmetic surgeries, there’s a lot than business owners don’t know about digital marketing. This is especially true when it comes to SEO; many don’t see the point in spending too much time and effort on a website.
In their minds, the best way to increase business is to run offers or leaflet campaigns to generate sales. However, what they fail to realize is that SEO – especially Local SEO – turns your website from a drain on finances to a sales machine. Done right, any cosmetic surgery practice can bring in more leads and sales.
This is because SEO is an increasingly important part of any businesses growth; more people are searching online to find local businesses that they can trust. This means that if your business doesn’t have a well-crafted SEO campaign can have a major impact on your overall business.
It Impacts The Buyer Cycle
As we mentioned above, customers do their research before deciding on anything major, and this is especially true when it comes to a cosmetic surgery practice. Before deciding which cosmetic surgery they’ll go with, they’ll first look them up and make a judgment on whether or not they’ll set up an appointment.
Not only does this mean that your website has to be professionally developed, but it’s got to be visible to your customers. Unless you have a well-crafted SEO strategy implemented on your website, all of that traffic will go to competitors. Your SEO strategy not only gets you in front of those customers but will also show them why they should pick your cosmetic surgery over another.
It Shows That You’re Local
With more and more traffic coming from mobiles, local search has also seen a rise in popularity. Local SEO is great for every business just as much as it can for a cosmetic surgery practice and there are many great services like PracticeBloom out there to help you. A well-optimized local SEO campaign means that you’ll appear at the top of the results for cosmetic surgeries in your vicinity. In short, it puts you front and center when it comes to local customers.
Putting your website in front of local customers who are actively looking for the types of services you offer puts them one step closer to contacting your practice and booking an appointment. This is the ultimate goal of marketing, after all; to increase your brand awareness to have a positive impact on sales. Without local SEO, you’re missing out on an awful lot of traffic and real-world sales.
If It’s Not You, It’s Competitors
As we alluded to above, if your SEO isn’t perfect then your competitors may have an advantage. In the same way that many businesses are vying for attention in the real world, they’ll need to seek that attention on the web. After all, researching local businesses before they visit is becoming extremely common.
Because of that, the less you put into your SEO, the more customers you’re handing your competitors. With that in mind, you’ll be able to increase your customer base by improving your SEO.